ABOUT RADIANT

At Radiant, it’s our goal to keep the clothes you love looking as vibrant as possible.

Our Colour Guard technology ensures garments stay colourful, wash after wash – no matter which of our products you use.

How does our Colour GuardTM formula work:

ANTI-DYE TRANSFER TECHNOLOGY HELPS PREVENT COLOUR BLEEDING
Anti-Dye Transfer Technology captures escaping dye molecules and helps prevent them from leaking onto your other clothes, resulting in vivid colours, wash after wash.

ANTI-GREYING TECHNOLOGY FOR WHITER WHITES
Anti-greying technology helps protect your whites from dirt while removing the small fibres that catch it, leaving the fabric’s surface cleaner and whiter every single time.

ANTI-FUZZ TECHNOLOGY FOR SHARPER COLOURS
Anti-fuzz technology removes the stray micro-fibres that make your clothes appear old and dull, ensuring they stay bright and colourful.

To prove just how good Colour GuardTM technology is we created Radiant Return.

Radiant Return is a group of extreme torture tests designed to show just how effective our products are.

What we did…

First, we recruited a real family. We then got them to buy 14 garments. They then wore them in a series of extreme tests from pig feeding to garbage collecting. Afterwards each item was washed in normal everyday conditions. Finally, we returned each item to the store it was purchased from.

Watch the series here.

RADIANT RETURN FAQ
Q: Were the garments bought for real?
A: Yes, all of the items in the tests were indeed bought for real.
Q: How did you choose the torture tests?
A: We chose only the most outlandish tests – the ones that would truly show how good our products are at colour protection.
Q: How did you wash the garments?
A: The garments were washed with the appropriate Radiant product. The washing was done in a Bosch front loader using normal domestic washing processes. Standard wash cycles were selected on the Bosch machine and no pre-treating was used. Each item was only washed once (except the business shirt used in the Finger Painting test, which required a second wash.)
Q: Were all the garments returned?
A: Almost. We had 13 complete returns out of 14. Unfortunately one item was torn by a rather spiky fish.
Q: Were the stores in on it?
A: The owners of each store agreed to allow us to film. However, they had no idea what we were going to film and when. All the shop assistants featured were completely unaware of what we were doing – their reactions were 100% genuine.
DID YOU KNOW?
The entire Radiant range is now suitable for both front and top loader machines, thanks to our anti-foaming technology.

Whatever your footy colours, we’re here to keep your team Radiant on the field as the official laundry detergent of the AFL.

Radiant®, PZ Cussons® Colour GuardTM are Registered Trademarks of PZ Cussons Pty. Ltd.