At Radiant, it's our goal to keep the clothes you love looking as vibrant as possible.
Our Colour Guard technology ensures garments stay colourful, wash after wash - no matter which of our products you use.
How does our Colour GuardTM formula work:
Anti-Dye Transfer Technology captures escaping dye molecules and helps prevent them from leaking onto your other clothes, resulting in vivid colours, wash after wash.
Anti-greying technology helps protect your whites from dirt while removing the small fibres that catch it, leaving the fabric's surface cleaner and whiter every single time.
Anti-fuzz technology removes the stray micro-fibres that make your clothes appear old and dull, ensuring they stay bright and colourful.
To prove just how good Colour GuardTM technology is we created Radiant Return.
Radiant Return is a group of extreme torture tests designed to show just how effective our products are.
What we did...
First, we recruited a real family. We then got them to buy 14 garments. They then wore them in a series of extreme tests from pig feeding to garbage collecting. Afterwards each item was washed in normal everyday conditions. Finally, we returned each item to the store it was purchased from.
Watch the series here.
The entire Radiant range is now suitable for both front and top loader machines, thanks to our anti-foaming technology.
Whatever your footy colours, we're here to keep your team Radiant on the field as the official laundry detergent of the AFL.
Radiant®, PZ Cussons® Colour GuardTM are Registered Trademarks of PZ Cussons Pty. Ltd.
Ideal for everyday washing, Radiant liquid dissolves fast, leaving no residue. It is tough on stubborn stains & dirt yet gentle on your clothes protecting them from the dullness of frequent washing.
All Radiant laundry liquid is suitable for both front and top loader machines thanks to anti-foaming technology.